Veeva CRM
AstraZeneca's proprietary CRM system for healthcare professionals, marketers, and sales representatives.
Engineering Overview
Veeva CRM is AstraZeneca's proprietary Customer Relationship Management (CRM) system, designed specifically for healthcare professionals, marketers, sales representatives, and other users. Initially focused on working with existing components and developing new ones as needed. I was entrusted with a critical feature: Consent Management, which involved modernizing legacy code by implementing new features and optimizing performance. I also rebuilt the Microsoft Teams app, originally developed in C#, from scratch using Node.js, ensuring seamless integration with the CRM system. Beyond development, I mentored new team members, guiding them through the system architecture and codebase.
Enterprise healthcare CRM - modernized legacy systems, mentored teams & rebuilt integrations from scratch.
Core Features & Architecture
- ✦ Consent Management module for regulatory compliance
- ✦ Microsoft Teams integration rebuilt with Node.js
- ✦ Healthcare professional relationship management
- ✦ Marketing campaign coordination
- ✦ Sales activity tracking
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